Ready to invest in Video Conferencing?

准备好投资视频会议了吗？

Video conferencing is one of the most exciting tools in the communication landscape. It’s the only way to maintain all the unique nuances of face-to-face interaction, without any of the travel. What’s more, 94% of businesses agree that using video increases their productivity levels.

视频会议是通信领域最令人兴奋的工具之一。这是唯一一种保持面对面的互动的独特细微差别的方法，而不需要任何旅行。此外，94%的企业同意使用视频可以提高生产率。

Used correctly, a video can add more context to a meeting, help to eliminate the risk of loneliness for remote workers, and improve company culture. However, if you want to tap into all of those fantastic benefits, you need to start by choosing the right video conferencing provider.

正确使用视频，可以为会议添加更多的上下文，有助于消除远程工作人员的孤独风险，并改善公司文化。然而，如果你想利用所有这些神奇的好处，你需要从选择合适的视频会议提供商开始。

There are plenty of options to choose from, from dedicated video solutions, to all-in-one environments that offer screen-sharing, video, and instant messaging all in the same place.

从专用的视频解决方案到提供屏幕共享、视频和即时消息的一体式环境，都有很多可供选择的选项。

Here are some top tips to help you make the right choice this year.

下面是一些帮助你做出正确选择的建议。

1.    Remember the Resolution（牢记分辨率）

The quality of video that we can achieve in our conferencing environments is increasing all the time. We’ve already seen the arrival of 4K video conferencing, and new endpoints are emerging every day to deliver more detailed pictures for everyday users too. If all that wasn’t enough, the rise of 5G as a new connectivity standard means that we could look forward to more beautiful meetings on mobile devices too.

我们在会议环境中可以实现的视频质量一直在提高。我们已经看到4K视频会议的到来，每天都有新的终端出现，为日常用户提供更详细的图片。如果这些还不够的话，5G作为一种新的连接标准的崛起意味着我们也可以期待在移动设备上举行更漂亮的会议。

When searching for the perfect video conferencing provider, make sure that the quality of your conferencing tools matches your needs. If you’re going to be interacting with customers and clients, you don’t want to be squinting at the screen because you can’t read the image being referenced on a whiteboard. Don’t forget to consider audio quality too. Just because the video is available, doesn’t mean that you should compromise on the clarity of your conversation.

在搜索完美的视频会议提供商时，请确保会议工具的质量符合您的需要。如果你要与客户和客户互动，你不想眯着眼睛看屏幕，因为你看不到白板上参考的图片。别忘了还要考虑音质。仅仅因为视频是可用的，并不意味着你应该在清晰的对话上妥协。

2.    Look for Value-Adding Features（寻找增值功能）

Being able to load up a video conference with just one click is an excellent feature in today’s fast-paced digital environment. However, sometimes, you’re going to need more than just a face-to-face connection. Aside from excellent image and audio quality, it’s worth looking at your video conferencing provider, to see whether they can offer extra features to boost productivity and efficiency.

在当今快节奏的数字环境中，只需单击一下鼠标就可以加载视频会议，这是一个极好的功能。然而，有时候，你需要的不仅仅是面对面的交流。除了卓越的图像和音频质量外，还值得看看您的视频会议提供商，看看他们是否能够提供额外的功能来提高生产力和效率。

For instance, can you share documents during virtual meetings to provide more context in a conversation? Or will you need to switch to a different tab to send an email while you’re chatting to a coworker? Can you screen-share and keep your video running at the same time when you’re talking to a colleague? What about sending instant chat messages for clarity? Many video conferencing providers go beyond video to deliver everything from instant chat to artificially intelligent tools that can make notes for you with nothing but a voice command.

例如，可以在虚拟会议期间共享文档以在对话中提供更多上下文吗？或者，当你和同事聊天时，你需要切换到另一个标签页来发送电子邮件吗？当你和同事聊天的时候，你能在屏幕上分享并保持你的视频同时运行吗？为了清楚起见，发送即时聊天信息怎么样？许多视频会议提供商超越了视频，提供从即时聊天到人工智能工具的一切，这些工具只需语音命令就可以为您做笔记。

3.    Check Advanced Capabilities（检查高级功能）

Speaking of having virtual assistants in your video conferencing experience, how committed is your provider to experimenting with the latest tools on the market? Can you implement AI into your video conferencing experience so that your camera recognises you the moment you walk into a huddle room and arranges your preferences just how you like them? Can you trust a virtual assistant to record various aspects of your meeting for you, or transcribe your conversation so that you can search through it for valuable information later?

说到视频会议体验中的虚拟助理，您的提供商对试用市场上最新工具的承诺有多大？你能把人工智能应用到你的视频会议体验中吗？这样，当你走进一个拥挤的房间，按照自己的喜好来安排你的喜好时，你的相机就能认出你？你能相信一个虚拟助理为你记录会议的各个方面，或者转录你的对话，以便你以后可以通过它搜索有价值的信息吗？

More advanced tools in the video collaboration space are increasingly making today’s team members more productive and efficient. Something as simple as having a tool in your video conference that can automatically show in-line transcriptions of what’s being said can help to eliminate uncertainty and confusion in a meeting.As we head into the future, we’re likely to see even more opportunities in the video conferencing space, from integrations with IoT tools, to AR and VR capabilities.

视频协作空间中更先进的工具正日益使今天的团队成员变得更有效率和生产力。一些简单的事情，比如在你的视频会议中有一个工具，它可以自动显示正在说的话的在线抄本，有助于消除会议中的不确定性和混乱。随着我们迈向未来，我们可能会看到视频会议领域的更多机会，从与物联网工具的集成，到AR和虚拟现实能力。

4.    Consider Security and Privacy（考虑安全和隐私）

Just like an audio conversation, a video discussion needs to be secure. What will your conferencing provider do to ensure that your communications are protected? Are your video streams encrypted to stop other people from tapping into them from a distance? Can you have complete control over who gets to enter your meetings at any given time?

就像音频对话一样，视频讨论也需要保密。您的会议提供商将如何确保您的通信受到保护？你的视频流是否经过加密以防止其他人从远处窃听？你能完全控制谁在任何时候进入你的会议吗？

For compliance purposes, what are your options when it comes to recording meetings and keeping them stored somewhere safe? You might need to come back to information that was discussed in a meeting later, and recordings can help you with that. However, they can also be a source of valuable information that cause catastrophe when leaked.

出于法规遵从性的目的，在记录会议并将其保存在安全的地方时，您有什么选择？您可能需要返回到稍后在会议中讨论的信息，而录制可以帮助您完成这项工作。然而，它们也可能是一个有价值的信息来源，一旦泄露就会造成灾难。

Ask your provider how they can give you the control, security, and compliance tools that you need.

询问您的提供商，他们如何为您提供所需的控制、安全和法规遵从性工具。

5.    Ensure Ease of Use and Adoption（确保易于使用和采用）

Finally, even the most advanced video conferencing solutions aren’t going to transform your business if you can’t convince your team members to use them. Your software needs to be as accessible as possible, with the opportunity to join meetings with a single click if necessary – without having to download external software.

最后，即使是最先进的视频会议解决方案也不会改变您的业务，如果您不能说服您的团队成员使用它们。您的软件需要尽可能容易访问，如果需要，可以单击一次就加入会议，而无需下载外部软件。

Additionally, choosing a video conferencing tool that integrates with the existing solutions in your landscape can make driving adoption a lot easier. If your team knows that they just have to click on a button in their favourite word processor to start a meeting, they’ll be much more likely to make the most of their new video environment.

此外，选择一个视频会议工具，与您的环境中现有的解决方案集成，可以使采用更容易。如果你的团队知道他们只需点击他们最喜欢的文字处理器中的一个按钮就可以开始会议，那么他们就更有可能充分利用他们的新视频环境。

Ready to Adopt Video?（准备好采用视频了吗？）

The age of video conferencing has arrived, make sure that you know what it takes to choose the right provider for your team. A simple solution that’s easy to access and use, but secure and private enough to protect your business is essential. Don’t be afraid to explore your options when it comes to video and audio quality, too, and remember the value of extra features like AI assistants and recording.

视频会议时代已经到来，请确保您知道如何为您的团队选择合适的提供商。一个简单的解决方案，易于访问和使用，但安全和隐私足以保护您的业务是必不可少的。当涉及到视频和音频质量时，也不要害怕去探索你的选择，记住诸如人工智能助理和录音等额外功能的价值。

The more time you put into finding the right video conferencing experience now, the more you’re likely to reap the benefits of a better-connected team later.

现在你花在寻找合适的视频会议体验上的时间越多，以后你就越有可能从一个联系更好的团队中获益。

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