原标题：2016上海电视节为九样传媒打开市场空间

第22届上海电视节日前落下帷幕，九样传媒也通过此次节展与数家影视机构就内容海外发行达成初步合作意向。作为亚洲最重要的国际电视交流、合作平台之一，上海电视节向来被业界认为具有“风向标”的意义，每天多达四五场的论坛，电视剧、网剧、综艺领域的各种大咖论剑，我们或许该从中预见到了一些未来电视市场的发展趋势。

22nd Shanghai TV Festival came to an end. Through this market，IX Media have reached a preliminary cooperation intention with several Film & TV enterprises. As one of the most important Asia international television exchange platform，STVF has always been considered the industry "benchmark". At least 4 or 5 forums per day，professors communicating their opinions in dramas，Network play and Variety. We can also predicted the new tend of TV Market.

(九样传媒与日本TBS电视台)

近几年国内影视市场发展势头相当迅猛，各种现象级电视剧频出，但表象的繁荣之下，资本化市场让影视成本不断攀升，无论是大IP、优质剧本的购买价格、演员的身价报酬都几乎到了天价，影视公司实际的盈利能力其实已经出现了下降的趋势。在这样的市场环境下，影视行业再以原来的模式发展显然行不通，影视行业亟需找到下一个盈利增长点。

These years, domestic Film&TV market developed fast, many super dramas showed. But behind the prosperity, the benefit of producer company drop down with the price of super IP and increase, the pay of actor fly high. Under this situation, original develop way is not ok in the future, a new profit growth points must be found as soon as possible.

一直以来，国内影视公司深度依赖于国内发行，而国外影视公司偏重于内容全球发行的发展模式或许可以给我们启示，即便是国内的市场再大，也和整个世界的大市场无法匹敌，因此国内影视行业必须与国际市场接轨，走向国际化才能找到新的盈利点。也就是说，中国影视剧“走出去”将成为一大发展趋势。

Chinese Film&TV company have been rely on domestic distribution for a long time. View on international market, they prefer to global distribution. The issue can be see that international market will be bigger than Chinese market. So international market is a new profit point, Chinese Film&TV program must be the main develop tend.

(九样传媒与韩国文化产业振兴院)

但目前中国影视业最大的问题是难以进入国际市场，而九样传媒专业从事于华语影视节目版权营销和海外发行工作，广泛开展与国内外媒体、机构的影视节目合作及国际交流活动。九样传媒的海外发行业务范围覆盖港澳台、日韩、东南亚、北美、南美、中东、非洲等100多个国家和地区。在上海节期间，九样传媒收到数家影视公司的橄榄枝，洽谈对接电视剧、纪录片、卡通等内容海外发行合作事宜；同时，九样传媒与来自世界各地的长期合作媒体机构会见面谈，了解他们对中国影视的采购需求，以协同合作、促成影视“走出去”。

But the biggest problem in the Chinese film industry is enter the international market is difficulty. IX Media specialize in Chinese Film & TV copyrights international marketing, cooperate with domestic and foreign media in TV programs , advertisement agency and international communication. Relying on NCAC, we will offer programs copyright certification system services as well. During the STVF，we have received several companies invitation communicating the issue of overseas cooperation in drama，documentary，cartoon and etc. At the same time, IX Media have planed a meeting with our international partners too. Ask for their requirement, then promote Chinese content’s overseas distribution ways.

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